Interview: Design Research - A Relentless Quest

By Udit Chaudhuri

Interacting with a restless intellectual, who is wont to give back to society all that he has gathered from it and more, we bring you design researcher Uday Dandavate, whose positivity, vision and meticulousness comes from an intense focus on his endeavours.

CEO and co-founder of a global design research consulting practice SonicRim, based in the US, Uday Dandavate is focused on helping his clients cultivate capacity for co-imagining the future and co-creating solutions that help improve the life of everyday people. He often pushes clients beyond their comfort zone to identify unexplored opportunities to experience innovation through co-creation.

Avid world-traveler, passionate champion of co-creation, political columnist, and relentless design activist, Uday works with a wide range of people and organizations at different levels. His curiosity for people, cultures and change has drawn him to fields as diverse as anthropology, psychology, communication, sociology, marketing, politics and design. Seeking to rally people around macro issues, he often hits the road conducting workshops in colleges and companies, championing causes as diverse as 'co-creation', 'MacroDesign', and 'sustainability'.

Uday coined the term MacroDesign recognizing the need for designers to participate in the public policy domain. He is often invited to write for design and political magazines, also to address corporate, not-for-profit and academic audiences on change, innovation and co-creation.

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