Goodmorning Technology vinder IF award for Copenhagen Parts brand

" How to create a small independent bicycle brand for bicycle connoisseurs without being too commercial or too deliberately underground?
The name; Copenhagen Parts is based on the company´s straight forward approach to design and the products - it is what it is: Copenhagen Parts is made in Copenhagen by Copenhagener´s who loves their city and the bike-culture incorporated in the identity of Copenhagen as a brand. The identity is clean, quirky and red!

The logo referencing to the way people find different parts and puts them together to their perfect bike/companion, graphically done in a way that is unusual and un-commercial as we are in fact "de-constructing" the name. This however catches the eye and makes a memorable logo.

The simplicity and straight forward approach is also incorporated in the identity of the website. What you see is what you get."

Læs mere her