Hospitals of the future
The need for service improvement at public sector
hospitals is undeniable. In the future, public hospitals will face
an array of socio-economic challenges, which together will present
an unprecedented burden on the public sector.
Budget cuts will force hospitals to save money where possible.
Hospitals will be understaffed. The elderly population will
increase, as will the incidence of lifestyle diseases. And private
hospitals, with their increasingly optimised service offering, will
present tough competition.

Change at Denmark's largest hospital
Designit, Scandinavia's largest integrated strategic design
consultancy, was asked to apply service design at Denmark's largest
public hospital, Odense University Hospital (OUH).
The project resulted in Patient House - a service design concept,
to be implemented at a new department at OUH. It will also provide
inspiration for the new OUH building, due to reach completion in
2018.
The groundbreaking service innovation is expected to serve as a
blueprint for future public healthcare improvements - in Denmark
and abroad.
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