From ethics to economics: exploring opportunities in new markets

When: Thursday 7th May 2009 4-7 pm
Where: Designit Copenhagen, Bygmestervej 55, 2400 Copenhagen NV
RSVP: Monday 4th May at seminars@designit.com. The event is free of charge

While spending power is dropping in Europe and the U.S. due to the economic downturn, it is increasing in underserved low-income markets. How can you serve this growing market? What challenges will you meet? And how can your venture be financially successful and socially responsible?

Designit and INDEX: are co-hosting an informative seminar, which provides insight and strategies for entering emerging markets in a way that positively impacts on all bottom lines.

Leading experts - Dr. Prabhu Kandachar from Delft University of Technology and Tim Vang from MYC4 - demonstrate how well-designed products and services build brands in low-income markets.

This is a chance for Danish businesses to apply their CSR and innovation strengths to step closer towards new markets.

Link to event